Technology firm Pebuu expands network to accelerate financial inclusion

Ssemyalo speaks to trainees during one of the sessions

Kampala, Uganda | THE INDEPENDENT | Pebuu, a leading technology firm in Uganda has expanded its service network and is now operating across more than 320 locations nationwide.

Officials said on Sept.16 that by harnessing cutting-edge technology, Pebuu offers real-time tracking and geo-mapping solutions that ensure the efficient management of agents and merchant service points, driving greater operational oversight.

Currently, managing over 20,000 agents throughout Uganda, Pebuu’s advanced field management technology is transforming the recruitment, monitoring, and supervision processes for bank agents—vital elements in maintaining a well-regulated financial services landscape.

Speaking at the company’s offices in Kololo, John Paul Ssemyalo, CEO of Pebuu, said, “This expansion aligns with our mission to enhance operational efficiency, manage risk, and strengthen compliance at the grassroots level. As a technology firm, we are committed to deploying cutting-edge solutions that bridge service gaps and foster sustainable growth within Uganda’s financial sector and beyond.”

According to the 2023 Uganda Banking Sector Report, the country had 22,217 registered bank agents by the end of December, with 76% of them actively operating. The sector saw over 8.1 million transactions valued at Shs15.1 trillion, with cash transactions—withdrawals and deposits—making up 78% of total activity.

Cash deposits alone accounted for 73% of these transactions. Given the high volume and value of transactions within the agent banking network, the need for robust oversight has become paramount. Enhanced compliance frameworks and advanced monitoring systems are critical to mitigating risks and preventing unauthorized activities, safeguarding the sector, and advancing Uganda’s financial inclusion agenda.

Pebuu’s strategic partnerships with leading financial institutions such as Stanbic Bank and Centenary Bank is further optimizing agent and merchant management, monitoring, and supervision efforts.

These initiatives align with Uganda’s National Financial Inclusion Strategy 2023-2028, helping banks efficiently extend their services to underserved, low-income, and rural populations, contributing to the nation’s broader financial inclusion goals.

As part of this global strategy, Pebuu recently opened a new office in the USA to oversee its international expansion efforts, with a focus on seven key high-growth African markets, including South Africa, Nigeria, Kenya, Tanzania, Malawi, Uganda, and the Democratic Republic of Congo.

In Uganda, Pebuu’s expansion emphasizes last-mile delivery solutions, underscoring the company’s commitment to improving service access and quality for low-income communities according to its executives.

Pebuu has also established regional hubs across Uganda to support its nationwide operations.

“Our regional hubs are designed to provide last-mile solutions while offering training for field teams, creating valuable opportunities for recent graduates to acquire skills necessary to thrive in the digital economy,” Ssemyalo said.

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