TAYLOR SWIFT’s ‘Eras’ tour breaks record with $1 billion in sales

Friday, December 08, 2023 – American singer, Taylor Swift’s “Eras” tour has reportedly raked in an estimated $1.04 billion in gross ticket sales according to a live-music trade publication, Pollstar.

The publication reported that it is the first-ever tour to smash the billion-dollar milestone. The sky-high numbers have topped all previous tours in ticket sales for 12 months from Nov. 17, 2022, to Nov. 15, 2023, pushing Beyoncé’s “Renaissance” tour to second place.

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It is estimated that Taylor Swift’s tour has sold a whopping 4.35 million tickets from 60 shows, with merchandise sales racking up to $200 million during the yearly run.

Those record-breaking numbers are expected to escalate, as Pollstar predicts that ticket sales from the next eligible box-office year will once again hit $1B, taking the tour’s total to $2B.

The enormous success of her tour means Taylor will be lining her pockets with some hefty payday checks. She has been generous by dishing over $50M in total bonuses to her concert crew and an extra $100k to every truck driver hauling her tour equipment around the country.