December 3, 2020


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YouTube will keep 100% of revenue on smaller channel ads

2 min read

After changing terms of service, YouTube will be able to show ads on small channels that are not in the Partner Program

YouTube found a way to show even more ads on its platform without having to pay channel owners. This happened through a change in terms of service, which opened the possibility of showing advertisements on smaller channels, which are not part of the Partnership Program and, therefore, will not be entitled to any part of the revenue.

With the change, YouTube’s terms of service will indicate that the channel owner grants the platform the right to monetize the content, but that the agreement “does not entitle you to any payment”. The text will also indicate that payments are made under agreements of the Partnership Program and other sources of revenue, such as channel members and Super Chat.

According to the platform, a limited number of videos from small channels already have advertising. “This means that as a creator who is not in the YouTube Partner Program, you can see ads on some of your videos,” he said. To become a partner and receive some of the value, the channel needs to have more than 4,000 hours of viewing in the last 12 months and more than 1,000 subscribers.

On Twitter, YouTube said that even on the smallest channels, videos must follow content guidelines to display ads. As a result, there will be no advertising on videos with inappropriate language or violence; with content related to firearms and illegal products; that promote violence or hatred against individuals or groups based on race, sexual orientation or nationality, among others.

YouTube bans collection of profile pictures

YouTube has also updated the terms of service section that deals with information that cannot be collected on the platform. The text already forbade the collection of any data that could be used to identify someone, such as a username, unless there was the person’s permission. Now, the platform also explained that it does not allow the collection of images of the face, as in profile photos.

In explaining the change, YouTube recalled that it never allowed the collection of this information, but decided to “specifically include the language around facial data to be even clearer”. The company does not explain what led to the change, but in early 2020, Clearview AI became known for collecting billions of photos from Facebook and YouTube for facial recognition tools.

Changes to the platform’s terms of service take effect in the United States on Friday (20) and are expected to be rolled out to other countries in late 2021.

With information: The Verge, Engadget.

Source: YouTube will keep 100% of revenue on smaller channel ads