UGX 1 Billion worth of cash prizes up for grabs in new UBL promo

Robert Nsibirwa, the Marketing Manager Spirits at Uganda Breweries addresses guests during the launch of the Laba Swagga promotion at Silver Springs Hotel in Bugolobi.

By Our Reporter

Uganda Breweries Limited (UBL) has launched a nationwide consumer promotion dubbed “Laga Swagga” which will see over 400 loyal consumers win cash prizes worth 1 billion shillings over a duration of 12 weeks. Loosely translated as ‘show off your style’, the Laga Swagga promotion will reward consumers through daily and weekly prizes which are up for grabs between August and October.

To participate, consumers who purchase either Uganda Waragi Premium, Coconut and Lemon and Ginger, Bond 7, Gilbeys, or V&A will be required to submit a special code under the cap via SMS to 6688 to win instant cash prizes.

With each submission, consumers are guaranteed entry into a weekly televised ruffle draw to stand a chance to win up to UGX 50 million. The Laga Swagga draw will run every Thursday evening on NBS, NTV, Bukedde TV and Galaxy TV.

“As a customer centric business, activities like these represent our dedication to fostering meaningful connections with our consumers across Uganda. Through Laga Swagga we will give back to our consumers for their unwavering loyalty to our unrivalled brands. This campaign is also aligned to our purpose to celebrate life, everyday, everywhere”, said Robert Nsibirwa, Marketing Manager Spirits at Uganda Breweries.

The campaign launch attracted attendance of various distributors, consumers and the media fraternity who got a chance to learn about the campaign mechanics witnessed by the first campaign rewards of UGX 1.5M to three lucky winners.

While handing over the first promotion cash prize, Robert Victor Nsibirwa, Marketing Manager Spirits at Uganda Breweries said Laga Swagga is positioned to reconnect with consumers throughout the country whilst benefitting various players within the UBL value chain, thus contribution to socio-economic growth.

“We have onboarded Ernst and Young as our audit team to ensure the campaign is run with the highest level of professionalism and protect the integrity of the process,” he added.

The campaign also includes benefits for distributors who will also stand a chance to be rewarded with stock worth UGX 1million dependent on sales volumes.