The 18th edition of the Uganda International Badminton Challenge has teed off this Thursday 24th February at the MTN Indoor stadium in Lugogo.
A total of 39 countries from different continents across the globe have graced the 2022 championship hosted by Uganda Badminton Association (UBA) in Kampala.
UBA’s Chief Executive Officer Simon Mugabi believes the championship will market the hosting nation a lot and expects Ugandan players to benefit from it as the Commonwealth and Olympic games draw closer.
“Our players are going to benefit from it because it has got all the players from all over the world and they’re highly rated, so it is very good for them as they build up towards the Commonwealth games and the Olympics coming on.”
Mugabi made the remarks after receiving Two million sponsorship boost (Shs.2000,000) from Emperor Motors, the newly appointed dealers in Uganda to expand the market share of Ashok Leyland.
“In terms of marketing Uganda, I think we have done a lot because for the last few months, it is badminton promoting Uganda on the world scenes and all the countries are coming here to see that they can be able to take the message from Uganda back to their homes.”
Unveiling the sponsorship, Emperor Motors’ head of Marketing, Sandra Nakiwala maintains that their contribution is made towards facilitating the live streaming of the games till the closure of business on Sunday.
“We are committed to supporting the development of local sports in Uganda. Today we start the journey to achieving to achieving this dream by partnering with Uganda Badminton Association.”
The development comes a day after the badminton association received Shs. 5.000,000 from Bank of Baroda.
The four-day championship has countries such as Australia, America, Canada, Scotland, Ukraine, Slovakia, Belgium, Italy and African nations including Algeria, Egypt, Nigeria, South Africa, Mauritius, hosts Uganda and others.
Ugandan players will aim at accumulating international seeding points for this year’s commonwealth games in Birmingham, United Kingdom as well as the 2024 Olympic games in Paris.
The top performing nations will carry home a hefty cash prize from the total kitty of 15000 dollars and international seeding points which tally to 4000 for the winner.
The closing ceremony on Sunday 27th will be presided over by Indian High Commissioner Shri Ajay Kumar.
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