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Taking the plunge: Olympic diver Tom Daley launches knitting kit brand

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Tom Daley has launched his own Made With Love knitting kit brand and knitwear range.

The 27-year-old Olympic gold medalist – who delighted fans with his poolside knitting during Tokyo 2020 over the summer – has unveiled his collection with kits to make vests, flamingo jumpers and even a £220 (R4 760) set to create a customised double blanket.

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The 1896 range – which uses biodegradable and renewable pure wool – has been named after the year of the first modern Olympics Games. It features 15 kits, which include £30 (R649) for a woollen hat, £70 (R1514) for a scarf and £120 (R2598) for a Flamin-GO For It jumper.

They all come with needles, yarn and patterns to create unique designs.

“Over the past two years, knitting has been my saviour. It’s been a form of mindfulness in between training and competing, and a way to pass the time while I’ve been travelling or sat at home during lockdowns.”

Olympic diver Tom Daley

“I bring my knitting everywhere and I feel like I’ve accomplished something every time I make something new. I like to think knitting is making a comeback so I look forward to people giving it a try if they haven’t before, making things they can actually wear.”

Made With Love by @TomDaley1994 is now live! Tom’s brand new knitting label is here and today he’s launched a 15 piece knitting kit collection. Visit to view it all! #MadeWithLove

— Carver PR (@CarverPR) November 25, 2021


The sportsman – who has three-year-old son Robbie with husband Dustin Lance Black – admitted ahead of the Games over summer that he’d be keeping busy during his downtime at the event with his craft hobby.

“I have lots of things to keep me occupied, like my obsession with knitting and crochet. I’m planning on bringing a whole extra suitcase of yarn because I’m not going to be allowed out of the village to go to the shops. I want to make sure I’m well stocked.”

Made With Love is officially live! Whether you’re looking for a way to calm the mind or you want a new hobby, knitting offers something for everyone. Head to to check out my latest kits #madewithlove #knitting

— Tom Daley (@TomDaley1994) November 25, 2021

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