The Pearl of Africa (POA) Star Search, a campaign designed to identify and promote Uganda’s fresh musical talent was launched on Friday April 11 to give the youthful upcoming talent an opportunity to showcase and develop their talent on a national platform.
The search will focus on promoting musical talent that advances values of cultural development, national pride and exposing the beauty of destination Uganda.
The event is premised on the power of creative arts as a tool for destination visibility and appeal. The show is aimed at finding our very own Pearl of Africa musician and tourism ambassador.
POA Star Search, music enthusiasts say, will be the largest and most prestigious national music and tourism competition for amateur and unsigned solo talent in Uganda. The show will commence by participants sending in their 2-minute audition videos online; from which sixteen (16) of the best acts will be selected for the four (4) regional music retreats and tourism challenges.
The retreat will determine the top 12 finalists who will then proceed to the boot camp where they will be thoroughly trained on music and Ugandan tourism.
Finally, the selected top 12 will take part in the elimination shows. The shows will have popularly known Ugandan artists and tourism experts that will feature as judges and jury.
The exciting judge’s lineup includes Cindy Sanyu, Navio, Bismark Amumpaire and Joanita Kawalya. The jury will make an appearance on each elimination show and cast a vote; some of the notable jury members include Eddy Kenzo, UTB CEO Lilly Ajarova, Amos Wekesa, Abbey Mukiibi, Moses Matovu, Ykee Benda, Lydia Jasmine, Lillian Mbabazi, Levixone, Pallaso and Suzan Kerunen among others.
POA star Search will also include performances from Ugandan artists as well as mentorship and panel sessions on topics around discovering Uganda’s culture and tourism through music.
The post Singers Eddy Kenzo, Cindy, Ykee Benda Lined Up for Pearl of Africa Star Search Campaign first appeared on ChimpReports.