ROUTE 712 EXPERIENTIAL AGENCY : The making of Marketing Edge Outstanding Young Experiential Marketing Agency of the Year
The very bright colours of its logo blended very perfectly with the neon lights and sparkles that greeted its announcement at the A-class event which was held at the prestigious D’Podium International event centre.
Route 712 Experiential Agency had emerged winners in the Outstanding Young Experiential Marketing Agency of the Year category at the MARKETING EDGE Marketing and Advertising Excellence Award 2020!
The ovation which greeted its announcement was a clear affirmation that the organisers of the awards made a right choice in the category.
While shedding light on the momentous clinching of the award by the agency, Mr. John Ajayi, Publisher/CEO of MARKETING EDGE, Nigeria’s foremost brands, marketing and advertising magazine disclosed that “The nomination and subsequent emergence of ROUTE 712 EXPERIENTIAL AGENCY as MARKETING EDGE OUTSTANDING YOUNG EXPERIENTIAL MARKETING AGENCY OF THE YEAR was a product of painstaking review and assessment of the sterling records of the agency in the experiential marketing genre of the integrated marketing communications industry in the year under review.
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The agency’s market leadership and innovative services offerings to its high profile clients stand it head over shoulder amongst its peers. Its impactful innovations in the face of daunting challenges, especially within this period very well positioned it for such recognition and celebration”.
Ajayi added that anyone who had been following the corporate trajectory of the agency would have noticed that it (Route 712) is a corporate revolutionary of some sorts in its sub sector, right from its inception; adding that in fact, the agency’s consistently rising revolutionary credentials in account wins, campaign deliveries, and so on, clearly lend credence to the words of Will Rogers, (November 4, 1879 – August 15, 1935), an American stage and film actor, vaudeville performer, cowboy, humorist, newspaper columnist, and social commentator from Oklahoma, who said, “One revolution is like one cocktail, it just gets you organized for the next.”
ONDO ELECTION TRIBUNAL: Akeredolu, APC lambast Jegede over allegation of threat to lifeContinuing, Idahoise said, “Those words of Picasso have been our creed, our commitment, and our guiding principle; the statement has, indeed, gingered us to do so many extraordinary things all of which we are both humbled by and proud of”.
The award, he added, is a feather to the cap of every staff of the agency, made possible only by the agency’s esteemed clients across the various sectors of the Nigerian economy which, according to him, means that they, as agency people, would be wearing the feathered cap only on the behalf of their clients.
It would be recalled that Route 712 is a Marketing Communications Company of specialists located in Lagos, Nigeria, and dedicated to fascinating consumers in ways that build brands.
In its own words, “Our brand identity and philosophy is inspired by bright colors and the excitement it generates. We are a convergence of colorfully creative masterminds. Our colors are within close Proximity of themselves, representing the neutrality of ideas across all media”.
Describing itself as “an indigenous Nigerian experiential marketing agency located in Lagos, and dedicated to fascinating consumers with the sole objective of brand awareness”, it claims to have “brought together some of the brightest minds in Nigeria’s brand activation and marketing industry to keep us at the top of the experiential marketing space; with a primary business objective which is to maximize budgets and reach a wider target audience”.
Describing what it does in few, straight-to-the-point words, it says, “We Entice. Excite. Engage. Embrace consumers, thereby building loyalty”.
