Rewarded for consumers

Our Reporter


LEADING beer brand, Trophy Lager, a product of giant brewers, International Breweries PLC, is set to put smiles on the faces of its teeming consumers with the launch of a campaign tagged: ‘Honourable Promotion ToGba’yi’.

During the one-month-long campaign, consumers will get the opportunity to win instant airtime as well as cash prizes when they look under the crown of Trophy Lager.

The under-the-crown promotion will see thousands of consumers win instant airtime prizes. Consumers will also win cash prizes when they reveal the promo code under the crown and dial *8011*Promo Code#. Consumers will enter weekly draws to win cash prizes of N5,000 and N10,000. Ten lucky winners of N1,000,000 will be announced following nationally televised weekly draws.

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Speaking about the idea behind the promo, the Marketing Manager, Trophy, Bamise Oyegbami, said ‘Gba’yi’, which translates to ‘Take Prestige’, seeks to celebrate the respect and admiration consumers of Trophy Lager command through an under the crown promo.

“Trophy Lager is rewarding the loyalty of its consumers by underlining the importance of being honourable in everyday situations. As a premium beer that prides itself in consistently fulfilling its promise to deliver a crisp and refreshing experience to consumers, we are going one step further to encourage our consumers to imbibe honour as a way of life, hence, the sobriquet ‘Honourable’ for Trophy Lager,” he said.