Raphael Benza Shares Insights on Artist Management at AUMEX 2024 Masterclass
By BigEyeUg Team
In the dynamic world of African music, Raphael Benza, the founder of Vth Season, has established himself as a key player in shaping the careers of some of the continent’s most celebrated artists. With over a decade of experience, Benza has guided talents such as AKA, Ami Faku, TRESOR, Focalistic, Heavy-K, Manu WorldStar, and Mr. Eazi to prominence.
Yesterday, Benza delivered a compelling masterclass titled “The Art of Artist Management” at Protea Hotel as part of the AUMEX 2024 program.
The session offered attendees a rare glimpse into the strategies behind managing talent, building sustainable careers, and addressing the challenges African artists face in a competitive industry.
Benza’s masterclass focused on three core principles:
- Talent Development: Identifying and nurturing unique potential to create star-quality performers.
- Sustainable Career Building: Strategies to ensure longevity in the industry beyond fleeting viral success.
- Navigating Industry Challenges: Practical solutions to overcome limited resources and fierce global competition.
With a track record that includes contributions to Spotify’s highest-streamed African hip-hop artist and two of the top 10 most popular Amapiano tracks, Benza’s expertise resonated deeply with attendees.
His work has earned accolades such as South African Music Awards (SAMAs) and MTV Africa Music Awards (MAMAs), alongside BET and MTV Europe Music Awards (EMAs) nominations.
The masterclass served as a prelude to the highly anticipated AUMEX 2024 conference, scheduled for November 22nd and 23rd.
This weekend’s event will bring together industry leaders, creators, and innovators, featuring representatives from international powerhouses such as Sony Music, Boomplay, Virgin Music, DITTO, Sheer Publishing, The Orchard, and Mdundo.
Benza’s insights set the tone for a weekend of networking, partnership-building, and unparalleled learning opportunities, reinforcing AUMEX’s reputation as a premier platform for the African and global music industries.
We will keep you posted
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