By Oladapo Sofowora
Ravishing beauty, style, poise graceful gait depicts Princess Fifi Ejindu like the fabled Cleopatra though she lacks the chicanery that characterised the personality of the Greek goddess. She is in totality, an earthly rind of humaneness and poise. Little wonder her presence was palpably felt on the social scene after a brief hiatus. She does not blow her own trumpet and it is not because she feels you are not fit to listen to the performance. The stylish rich businesswoman is many things to many people hence her portrayal in a variety of favourable portraits.
The soft-spoken blueblood and Pratt Institute trained architect has a long and rich family history ladened with success such that it becomes impossible for her not to toe the line of her clan. Ejindu’s father was a well-known professor at the University of Ibadan who was also a former Minister at the defunct Eastern region. Her Great grandfather, James Ekpo Bassey, was a powerful and influential monarch during the colonial era in Cobham town Calabar, Cross River State. She is a thoroughbred silver spoon raised from an aristocratic background and fully equipped with western education. Anytime Princess Fifi saunters on the red carpet, she dazzles with her awesome dress sense and top-notch accessories. Nobody beats her to it as she has grown to become her competition. Her finicky nature transcends not just on her fashion sense but also the long list of her executed projects littered across the world. She gets her muse from globetrotting infusing ideas from ancient traditional architectural designs across the world to create her Magical designs.
Although years ago, the Starcrest Group’s boss graced high society circuits with enviable grace and aplomb, many averred that before the pandemic in 2020, she had withdrawn completely into her shell. In effect, Princess Fifi no longer appears in party circuits and celebrity journals. She will remain an enigma in the annals of Nigeria’s high society. Sources said the highly cerebral and well-respected woman is just taking out time for herself, family and attending to her chain business across the world. In a bid to retain the billionaire status, she now works round the clock. “She has been working round the clock shuttling Dubai, America, Germany, and many more before the pandemic started. Mid-March, she returned to the country after spending over 2 months in Dubai relaxing and enjoying private moments with her family. If you see her now she is now looking more relaxed and rejuvenated with her skin glowing like a newborn. She is approaching the age of 60 so she is taking things slow. She is still who she is. A cosmopolitan businesswoman, philanthropist, Style Connoisseur, and caring mother and loving wife. When the pandemic finally leaves, you all will be marveled at how she will resurface with a big bang.”