July 27, 2021

AfricaTopForum

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Out There Media, MTN Ghana Launch Telco-driven Mobile Advertising

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Out There Media (OTM), a global leader in mobile advertising, announced its partnership with MTN Ghana to provide digital advertising services for its customers. 

MTN Ghana will adopt OTM’s award-winning mobile engagement technology platform, Mobucks, and leverage its network of brands and brand agencies, driving advertiser interaction and engagement with its 25 million subscribers in Ghana, three times the reach of Facebook in Ghana. OTM’s proprietary mobile technology Mobucks will enable MTN Ghana to bring its customers targeted and interactive messaging campaigns from their chosen brands and agency partners.

MTN’s telco insights and wide reach combined with Mobucks’s precise targeting and personalization capabilities will enable “micro-targeting at scale” for its future brand clients. This will yield outstanding results, including 70x better performance in terms of engagement, response, conversion and ROI compared with industry benchmarks.

Several brand partners have signed up to be among the launch partners and innovation leaders on the Mobucks platform. 

Dario Bianchi, Digital Transformation Lead at MTN Ghana
As MTN works towards becoming a digital operator by 2023, it is extremely important that we partner with the best brands to bring our customers the right content, to enhance their digital experience and enable them to enjoy modern connected life. 

Donald Mokgale, CEO, OTM Africa
We are all mobile subscribers before we are social media users and through this partnership, MTN Ghana is providing brands with an opportunity to go beyond traditional social media advertising channels, and to instead gain access to MTN Ghana’s captive audience.