More prestige, more power: New Audi Q7 gets cutting-edge makeover

The new Audi Q7 which has just gone on sale in South Africa, sports the new design features of the Q family and the Bavarian carmaker promises “superb dynamics and excellent comfort, along with best-in-class spaciousness”.

The updated digital operating interior concept and the full suite of Audi connect services are just some of its new highlights.

Robust exterior design

The Audi Q7 demonstrates the hallmark SUV elements of the current design language. It bears the large octagon-shaped Singleframe, with six upright slats providing the structure.

As such, the SUV looks even more powerful. The two-part side air inlets have a much more expressive line, just like the sill area that underscores the large SUV’s ground clearance and, in turn, its off-road capabilities.

Audi Q7
Image: Supplied

The headlights, optionally in Matrix LED technology, emphasise with their contour and light signature the width of the full-size model. On the restyled rear, a striking chrome strip creates the visual connection between the flat rear lights and carries forward the horizontal body line.

The Audi Q7 is even more striking in the S line model with enhanced exterior accents: A blade in the front bumper, radiator grille in titanium black with vertical slats in aluminium sliver matte, sportily accentuated underbody protection at the rear along with full paint finish, high gloss package, roof rails in aluminium and 20-inch wheels which come standard.

Sporty on road, powerful off: The suspension

Audi has substantially enhanced the dynamic facets of the Q7.

The optimized all‑wheel steering allows the rear wheels to turn as much as five degrees in the opposite direction. As such, the Audi Q7 is maneuverable, precise and agile in urban traffic and on hairpin bends.

In contrast, the Q7 behaves as a highly comfortable, poised touring SUV with ride comfort on freeways.

It also provides variable ground clearance and prepares the Audi Q7 with its standard quattro drive for terrain off the beaten track.

Audi Q7
Image: Supplied

The drivetrain

There is one diesel engine in the local model range line-up. It is coupled to an eight-speed tiptronic and permanent all‑wheel drive.

The Audi Q7 45 TDI quattro tiptronic produces 183 kW of power and 600 Nm of torque. It accelerates the large SUV from a standstill to 100 km/h in 6.9 seconds and on to a top speed of 225 km/h.

Luxury-class lounge: The interior

Whether with five or seven seats – the Audi Q7 combines prestige with practical everyday qualities.

The Audi Q7 outdoes its direct competitors with interior length as well as headroom and elbow room in the front and rear. A host of storage compartments, a new compartment in the instrument panel as well as the high load capacity provide functional utility value.

Audi Q7
Image: Supplied

Depending on the position of the rear seat backs the luggage compartment on the five-seater version offers between 865 and 2,050 litres of capacity – the latter with a flat load area. An electric tailgate is standard including foot-activated gesture control.  

Audi optionally supplies the rear seat bench plus as part of the Comfort Package; all three seats can be moved individually fore/aft and the backrest angle adjusted, upgradable to a third seat row with two electrically lowerable seats which turns the Q7 into a comfortable seven-seater.

Audi Q7
Image: Supplied

Cockpit architecture

The cockpit architecture harmonizes perfectly with the new, digital operating concept, which incorporates two large touchscreens. They provide haptic and acoustic feedback when clicking on the touch controls. When off, the top display slots almost invisibly into the large black decorative surface.

The optional contour ambient lighting package illuminates the interior in the dark. Convenient equipment options include four-zone automatic air conditioning (standard), a power-assist function to close the doors quietly and the Bang & Olufsen 3D Premium Sound System.

High-end connectivity: Audi connect

The standard MMI navigation plus delivers top-of-the-line connectivity. It features an embedded SIM, a WiFi hotspot, natural voice control and the extensive Audi connect portfolio. The latter ranges from online traffic information, point of interest search, navigation with Google Earth and live weather updates.

The Audi connect functionality also includes Car2X services which consists of standard safety and service features in the event of damage, breakdown or minor accidents. This functionality (through a built-in emergency button in the vehicle’s roof module) allows an emergency safety or service call to an Audi call centre to support in any event.

Additional functionality, accessible through the MyAudi application, includes remote functions that network the new Audi Q7 with the driver’s smartphone. This includes car finder, remote lock/unlocking, speed and theft alerts, to mention a few.

Audi Q7
Image: Supplied

Local packages: offering simplicity

The new Audi Q7 will offer the package concept as introduced on other new models launched in South Africa. The concept aims to reduce complexity when ordering a new vehicle. Within each package structure is a few options suited to the particular proposition.


  • Audi Q7 45 TDI quattro tiptronic                      R 1,328,500
  • Audi Q7 45 TDI quattro S line tiptronic             R 1,388,500

Both models come standard with the five-year/ 100 000km Audi Freeway plan, inclusive of all taxes.

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