Malta Guinness unveils new label to commemorate 30th anniversary

Malta Guinness, one of the leading brands from Guinness Ghana Brewery PLC, has unveiled a new label to as part of its 30th anniversary.

This label will be cut across all three SKU’s (Cans, PET Bottle and Glass Bottle) with same great taste and will be available across the country from November 2020 till March 2021 to extend the momentous celebration.

Tapping into a tense cultural insight that “Ghanaians don’t support each other’s dreams and ambitions” Malta Guinness launched a two-phase, brand-in-culture campaign to provoke a national debate drawing attention and belief behind the brand’s anniversary campaign ‘Celebrating Our Own’. The first phase of the #Rekognize campaign saw Malta Guinness facilitate conversations via digital and PR channels to encourage Ghanaians to celebrate their own.

In the second phase of the campaign, the brand threw a challenge to nine (9) selected Ghanaian graphic designers in a competition dubbed “the Rekognize Design Contest”.

“The Competition was our chance to walk the talk and demonstrate Malta Guinness’ commitment to celebrating our own young, talented local design and creative community through a national design competition that resulted in this authentic winning design which we will showcase across our primary and secondary packaging”, said Samuel Derysaid Marketing Manager, Guinness Trade Mark at GGB PLC.

Contestants were guided and mentored by three (3) Judges made up of independent design experts, who vetted and chose the ultimate winning design belonging to 29-year old Charles Okyere-Afoakwah Jnr of Social Ghana Creative Agency.