The winner displaying his dummy cheque
Malta Guinness, one of the leading brands from Guinness Ghana Brewery PLC, has unveiled a new label to mark its 30 years anniversary.
This special celebratory label cuts across its cans, PET and glass bottles beginning this month until March 2021.
Malta Guinness launched a two-phase, brand-in-culture campaign to provoke a national debate drawing attention and belief behind the brand’s anniversary campaign, “Celebrating Our Own”.
The first phase of the #Rekognize campaign saw Malta Guinness facilitating conversations via digital and PR channels to encourage Ghanaians to celebrate their own.
In the second phase, the brand threw a challenge to nine selected Ghanaian graphic designers in a competition dubbed the “Rekognize Design Contest”. Their task was to create an original design that would encapsulate everything the brand stood for and supported.
“The competition was our chance to walk the talk and demonstrate Malta Guinness’ commitment to celebrating our own young, talented local design and creative community through a national design competition that resulted in this authentic winning design which we would showcase across our primary and secondary packaging,” Samuel Dery, Marketing Manager, Guinness Trade Mark, said.
Contestants were guided and mentored by three judges made up of independent design experts, who vetted and chose the ultimate winning design belonging to 29-year-old Charles Okyere-Afoakwah Jnr of Social Ghana Creative Agency.
He walked away with a GH¢20,000 cash prize, GH¢10,000 worth of graphic design working tools and packs of Malta Guinness. The remaining eight contestants walked away with cash and other prizes.
“It was such a humbling opportunity to participate in the competition and overall, thrilling to win! I feel extremely proud to see my work displayed on the Malta Guinness products all over the country,” Afoakwah said.