Fashion Icons: Royal Christmas card delivers a festive fashion surge

The Cambridge children appear to be following in their mother, Kate Middleton’s footsteps, with all three looking to become fashion icons in the future.

The Cambridge’s Royal Christmas Card

In fact, Lovethesales.com, a global fashion marketplace, found that there has been an increase for the following items related to Prince William, Kate Middleton and their three children’s Christmas card:

(+156%) Increase in demand for ‘olive silk dresses’

(+354%) increase in demand for ‘army print shirts’

(+187%) increase in demand for ‘Keds trainers’

(+197%) rise in fashion searches for ‘check dresses’

(+110%) increase in demand for ‘ruffle dresses

The group ultimately tracks demand and sales data from over 10 million global shoppers across 16 000 brands and retailers.

Kate Middleton – A fashion icon

Kate Middleton has become a fashion icon over the past couple of years – causing (in some cases) a 500% increase in sales as soon as she steps out.

In December 2021, the Duchess of Cambridge stepped out in a red ensemble for the Royal Carol Service at Westminster Abbey – when she caused a 257% rise in demand for bow tie dresses.

Prince William, Duke of Cambridge and Britain’s Catherine, Duchess of Cambridge attend the Together At Christmas community carol service at Westminster Abbey in London on 8 December 2021. Image: Heathcliff O’Malley/AFP

Kate or Meghan?

Meanwhile, in June, the group found that between Kate and Meghan Markle, Kate had overtaken Meghan as the biggest royal style influencer on the planet, driving more global fashion searches.

They found that on average, demand for Kate’s lockdown looks increased global fashion searches by 96%. In contrast, Meghan’s outfits only mustered a 35% uplift in global searches, since March. 

Kate’s outfits are four times more likely to sell out than Meghan’s, with 15 out of 17 outfits currently sold out for Kate and one of Meghan’s six looks going out of stock. 

The Duchess of Sussex and the Duchess of Cambridge. Image: Samir Hussein/WPA Pool /Getty

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