COVID-19 has changed consumer behaviour – Experts

Marketing and digital experts have said that the outbreak of the coronavirus disease (COVID-19) has spurred significant shift in consumer behaviour in the country.

The experts pointed out that, as a result of the pandemic, a huge number of consumers have developed appetite for digital transaction, leading to a sharp shift in buying on various online platforms.

As a result, marketers and businesses have to embark on extensive research to understand the new trend in consumer behaviour and engage in a digital drive through artificial intelligence gathering and develop products and services which would meet the needs and wants of consumers, the experts have encouraged.