Buy me love: Americans splashed out R367bn on Valentine’s Day

Valentine’s Day… A day filled with roses, chocolates and grand gestures. Every year, we go all out for our significant others, but how much are we really spending? 

According to a survey conducted by the National Retail Federation (NRF) in the United States in January 2022, it was estimated that Americans would spend $24 billion (R367 billion) on the day of love. This is $2 billion (R30 billion) more than 2021. 

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The beauty about the day of love is that you can gift your significant other anything! From a simple bouquet of roses to a decadent slab of chocolate, or even a lavish boutique hotel if you’re feeling extra generous! 

The National Retail Federation (NRF) in the United States highlighted that Valentine’s Day is a special occasion for many, especially as the country navigates its way out of the COVID-19 pandemic. 

According to a survey done by the NRF in January 2022, 53% of Americans planned to celebrate Valentine’s Day. 76% indicated that Valentine’s Day has become more important to them, considering the COVID-19 pandemic. 


The NRF further estimated that American’s would spend just under $24 billion (R367 billion) for Valentine’s Day This is $2 billion more (R30 billion) than 2021. 

The survey also revealed that Americans will spend an average of $175.41 (R2 665) per person on gifts. 

The most popular gifts in the United States are sweets, cards and flowers. 


Some of SA’s most popular celebrities shared their lavish Valentine’s Day gifts with their fans. Lerato Kganyago’s husband, Thami Ndlela bought her a boutique hotel for the day of love. 

Last year, Ndlela booked at FNB Stadium in Johannesburg for a candlelight dinner. He also organised star musician Zonke for a private performance. 

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