Balenciaga apologises for ad featuring children


The fashion brand cut ties with Kanye over anti-Semitism last month.

Luxury fashion house Balenciaga has apologized for featuring children cuddling teddy bears dressed in bondage gear in its latest advertising campaign.

Shot by photographer Gabriele Galimberti, images linked to the Balenciaga Gift Shop campaign featured young children dressed in the Balenciaga Kids line.

According to the original press release issued last week, the “campaign iterates on the artist’s series Toy Stories, an exploration of what people collect and receive as gifts.”

In its original press release, the company said that the line featured “dozens of new products ranging from homeware, pet wear and scent, from everyday items to limited-edition collectibles and bespoke furniture.”

However, there was an angry global response on social media to the shots which featured young children with plush teddy bear bags dressed in what looked like BDSM-inspired outfits. One child is pictured with an assortment of empty wine glasses.

The company posted an apology on its Instagram on Tuesday announcing that the campaign had been removed.

“We sincerely apologize for any offense our holiday campaign may have caused,” the statement said.

“Our plush bear bags should not have been featured with children in this campaign. We have immediately removed the campaign from all platforms.”

Responding to the backlash, Photographer Galimberti said in a statement that the direction and shooting of the campaign were out of his hands.

Balenciaga have since cleared their entire Instagram handle.

The post Balenciaga apologises for ad featuring children appeared first on KBC.

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