Artsy on Asaase 99.5 Accra: Transforming Saturday afternoons on Ghana’s airwaves with vibrant art and rich culture

A bold new voice has emerged to redefine Saturday afternoons and the ever-evolving landscape of entertainment: Artsy. Formerly known as Asaase Entertainment Round Table, airing on Asaase 99.5 Accra and its sister stations 98.5 Kumasi, 99.7 Tamale and 100.3 Cape Coast, this rebranded discus­sion forum promises listeners a panoramic view of contemporary arts, culture and entertainment.

From its inception a few weeks ago, Artsy has quickly become the talk of the town for entertainment aficionados. This vibrant addi­tion to the Asaase Radio line-up offers a 360-degree experience of everything entertainment, from distinctive new African tunes and high-profile events to arts celebrity scoops and in-depth interviews.

Listeners can expect movie updates, chart-topping songs of the week and an inside look at the latest happenings in the world of entertainers, cultural influencers and art enthusiasts.

With panel discussions, reviews and exclusive interviews with both local and international talents, Artsy ensures that no stone is left unturned. Whether you’re curious about what your favourite celeb­rity wore or eager to get the latest news beyond the usual gigs, Artsy has all the low downs you crave.

The shift from Asaase Enter­tainment Round Table to Artsy is more than a name change: it is an evolution that signifies a move towards aligning with the interests of today’s youth. As Nana Otu Gyandoh, head of programmes at Asaase Broadcasting Com­pany, explains, Artsy embraces creativity, innovation and cultural richness. The show departs from conventional radio entertain­ment programmes, seeking to engage listeners with a blend of thought-provoking narratives and immersive content that reflects the 21st-century zeitgeist.

Tune in and engage

Tune in every Saturday from 1pm to 4pm to catch Artsy on Asaase 99.5 Accra and its sister stations across Ghana: Asaase 98.5 Kumasi, Asaase 99.7 Tamale and Asaase 100.3 Cape Coast.

Follow and watch Asaase Radio’sArtsy show on social media for updates and behind-the-scenes insights: Instagram (@ asaaseradio99.5, @asaase985ksi, @ asaase99.7tamale, @asaase100.3), LinkedIn (company/asaasera­dio995), TikTok (@asaasera­dio99.5), Facebook (asaase99.5, asaase985ksi, asaase99.7, Asaase100.3, AsaasePa107.3) and YouTube (AsaaseXtra).

Show segments

Artsy is structured around en­gaging segments tailored to capture the cultural pulse of the nation.

The African Playlist kicks off proceedings with a curated selec­tion of music from across the con­tinent, interspersed with insights into the artists and their creative journeys.

Window on regional dynamics

Artsy’s Regional Plugs section offers a unique lens on local culture, with correspondents from Kumasi, Tamale and Cape Coast providing firsthand accounts of the week’s highlights and commu­nity conversations. This segment not only informs but also cel­ebrates the mosaic of Ghana’s vibrant cultural industries.

For those craving the latest buzz, Rendezvous Nuuz delivers a succinct round-up of trending stories, both local and global, en­suring that listeners stay informed and entertained.

Cinematic delights, provoca­tive conversation

Screen and Theatre Time delves into the world of film and stage, offering insightful reviews and discussions of box-office hits as well as emerging theatrical trends. Meanwhile, The Big Convoacts as a platform for industry leaders to unpack pressing issues and trends shaping the entertainment landscape.

Meet the voices behind“Artsy”

William Diego Parker-Benin brings over two decades of media expertise to Artsy, with a career spanning prestigious roles across radio, television and event manage­ment. His smooth delivery and ex­tensive industry knowledge anchor Artsy’s engaging format.

Co-host Keely-Jade Brewer, also known as MzKeekie, brings a fresh Gen Z perspective to the airwaves. With her sharp wit and deep understanding of Ghanaian pop culture, Keely effortlessly connects with Artsy’s youthful audience, en­suring that each segment resonates with authenticity and relevance.

Join the conversation

Artsyis not just a radio show— it’s a cultural movement. By em­bracing the fusion of art, culture and entertainment, the show aims to inspire and empower a new generation of listeners.

Tune in and discover why Artsy is setting the stage for a more immersive and engaging radio experience.

The rebranding of Saturday af­ternoons on Asaase to Artsy marks a strategic shift towards capturing the hearts and minds of millenni­als and Gen Zs with compelling, culturally resonant content. As Ghana’s premier destination for all that is new and news in arts, culture and entertainment, Artsy invites listeners on a journey of discovery, enlightenment and pure enjoyment.

Artsy— redefining Saturdays with a tapestry of creativity and cultural resonance.

Asaase Radio! The Voice of our Land.

Bill Iden & Asaase Brand

Communication Team

“Artsy” is redefining

Saturday afternoons on Ghana’s airwaves with

creative art and rich culture

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