Ambidexterity for Africa: Pioneering business competitiveness and industrial growth

Ambidextrous organisations excel at navigating change, fostering innovation, and maintaining operational excellence. As Africa emerges as a significant player in the global market, adopting ambidextrous strategies is crucial for the continent’s economic growth and development.

Africa’s business landscape is at a pivotal moment. The African Continental Free Trade Area (AfCFTA) has significantly boosted the potential for intra-African trade and economic integration. Executives across the continent are optimistic, expecting a significant rise in intra-regional trade, with 28% of surveyed business leaders anticipating that sub-Saharan Africa will be their largest export market in 2024.

Despite positive trends, African businesses still face challenges, including infrastructure deficits, regulatory hurdles, and limited access to advanced technologies. However, the continent’s vast resources, youthful population, and increasing digitization present unique opportunities for growth and development.

About Ambidexterity for Africa (A4A)
Recognizing the need to enhance business competitiveness and foster sustainable industrialisation, the Ambidexterity for Africa (A4A) initiative was established. A4A aims to empower African businesses with the tools and strategies necessary to thrive in the dynamic global market. By promoting ambidextrous innovation, A4A helps businesses balance exploring new market opportunities with leveraging existing strengths.

In a world where technological advancements and market conditions are constantly changing, African businesses must be adaptable and forward-thinking. Ambidexterity enables organizations to innovate while optimizing current operations, ensuring they remain competitive and resilient. This dual approach is particularly vital for Africa, where the potential for economic growth is immense, but challenges such as infrastructure deficits and regulatory barriers persist.

The Launch of A4A Policy Framework

To address these challenges and harness Africa’s potential, the A4A policy framework will soon be launched. This framework is designed to support African businesses in adopting ambidextrous strategies, enhance trade competitiveness, and promote sustainable industrialization.

It provides a structured approach to navigating the complexities of the global market, fostering innovation, and ensuring long-term growth.

Post-launch, A4A will introduce pilot tools to assist businesses in implementing ambidextrous strategies. These tools will include ambidexterity assessment tools, capacity-building programs, market analysis resources, and digital platforms to facilitate innovation and operational excellence. By offering practical support and resources, A4A aims to create a conducive environment for businesses to thrive.

Call for Early Participation

As we prepare for the official launch of the A4A policy framework in July 2024, we invite businesses, industry leaders, and policymakers to participate in this transformative initiative. Early participants will have the opportunity to shape the development of pilot tools, gain early access to resources, and contribute to the overall success of the framework.

For more information about the A4A organization and policy framework, upcoming events, and partnership opportunities, please contact us at We are eager to collaborate with stakeholders across the continent and beyond to drive Africa’s economic growth and competitiveness.


The Ambidexterity for Africa (A4A) initiative represents a significant step forward in enhancing trade competitiveness and sustainable industrialisation across the continent. By adopting ambidextrous strategies, African businesses can navigate the complexities of the global market, foster innovation, and achieve long-term success.

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