Tourism players anticipate big gains from 22nd Lamu Cultural Festival

Tourism stakeholders in Lamu are set to benefit significantly from hospitality services as tens of thousands of participants converge for this year’s Lamu Cultural Festival.

The 22nd edition of the festival, scheduled for November 28-30, is expected to attract over 30,000 attendees from Kenya and abroad.

The event will showcase Lamu’s rich Swahili heritage through vibrant cultural displays, music, cuisine, competitions, and traditional handicrafts.

Already, the historic island has begun welcoming visitors from Europe, North America, Asia, the United Arab Emirates, and neighbouring regions, including domestic travellers, eager to experience the iconic celebration.

Speaking ahead of the event, Kenya Tourism Board (KTB) CEO June Chepkemei highlighted the festival’s global appeal and its role in positioning the coastal region as a cultural tourism hotspot.

“The Lamu Festival is a major draw that consistently attracts thousands of visitors to the Kenyan coast. Its significance as a cultural icon is undeniable, bringing visitors from key source markets annually. This highlights the region’s appeal, not just for beach holidays but for unique cultural immersions into Lamu’s heritage, history, and traditions,” Chepkemei said.

She reaffirmed KTB’s commitment to supporting community-driven events that enhance local economies and revealed plans to map festivals across Kenya for better regional positioning and tourism marketing.

“Festivals like the Maulid, Yoga, and Lamu Cultural Festival deliver tangible economic benefits. Many tourism facilities report increased business in accommodation, tours, and related services,” added Chepkemei.

The Lamu Cultural Festival is renowned for its traditional dances, handicraft exhibitions, and unique competitions on water and land. Visitors can enjoy Swahili poetry, donkey and dhow races, henna painting, and a Swahili bridal ceremony.

Lamu Governor Issa Timamy underscored the festival’s evolution and promised an even more vibrant celebration this year, buoyed by growing international exposure.

“The Lamu Festival has become our island’s hallmark event, showcasing our people, heritage, and traditions in all their grandeur,” Timamy stated. “It unites locals and visitors in celebrating the Swahili culture that makes Lamu an enchanting destination. We encourage visitors to immerse themselves in the World Heritage town of Lamu and explore the entire archipelago.”

Governor Timamy also lauded the government for infrastructure improvements that have enhanced access to Lamu Island via road and air.

“With improved accessibility, there’s no excuse for missing this festival. We now offer both air and road travel options,” he said.

The Lamu Cultural Festival remains a key driver for tourism in the region, promising unforgettable experiences for participants while bolstering the local economy.

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