earch engines favor websites with well-designed text content of many of their top rankings. Here is

some tips on how to design a website to be ranked in the top search engines.

Text Content
The cornerstone of your website is the content of the text. Make sure that the site contains enough matter matter

from the beginning. The home page will introduce and describe the site's content, while each

section goes into more detail on the subject in question.

By adding text content to your site, identify key search terms and use them in context. Where

highlight search terms as possible, placing them in the text bold or H1 tags. This makes the key

search terms are highlighted so that the search engines as important brand.

Mark
Although all search engines claim to be able to navigate through the frames, which still complicate matters. The

best advice is to completely avoid frames. Frames site listed in search engines, but no matter how

Many tricks are used, never seem to be listed as high as the equivalent without frames.

If you have a frames-based site, consider the reconstruction without frames. You will see the ads

soar.

Forward Page
Many sites are using the forwarding of the page. It is used on the homepage of a site to determine whether a

visitor has Flash installed, or the browser you are using. After testing the machine of the visitors, who are

forwarded to the appropriate real homepage.

This practice does not help with the search engine listings. The home page should be designed to work

with any browser, and visitors should be able to proceed in a Flash site or a

Site HTML standard. In any case, forward beyond your home page is to lose the opportunity to introduce

a lot of text content to visitors or search engine.

Heavy graphics
Do not use too many graphics on each page, and certainly not valuable text embedded in graphics.

Search engines see all the charts of the same - indecipherable binary code - and the text included

not be read.

Where to use graphics, make sure you add alt-tags to describe the image, including the keywords

and the search terms in your case.

Dynamic Pages
One of the best things about the Internet today is the immediacy of information. Dynamic websites

possible to avoid hitting the content up to date with minimal effort. There is a fallacy that if your

site contains dynamic pages will not be indexed by search engines. This belief is only partially true.

Search engines will visit any page,. Asp,. Php,. Cfm etc. If the URL of the page ends with the

extension, such as / name of the page. php to be indexed and added to the search engine. However, if

dynamic information is transmitted within the URL, for example pagename.php? section = 2 & username = xyz, then the

page will not be indexed.

The idea behind obtaining lists of dynamic pages is to ensure that your home page and other

top-level section pages do not include dynamic information in the URL. More at the place, safe,

include all the dynamic information they want, but at the top level, ensure that sufficient

apparently static information to gain something from the search engine listings.

If you already run a fully dynamic site, take a look at our optimization section for some ideas on

Traffic promotional capture pages.

Flash
Try to avoid the construction of its main site in full Flash. If you do, you also have to build a

alternative site in HTML or will not receive any listings. Search engines can not read

all within a Flash file.

The use of Flash on a website is acceptable, provided that their use is monitored. Animation and motion

logos are great - they add interest and depth to a site. Flash buttons and text embedded in Flash

not so great. Search engines do not follow links to other pages and can not read or index any

text in the Flash file. Use flash sparingly.

Navigation
The search engines start from the home page and follow all links on the site until they reach

a dead end before jumping to the next page in your list. The key to good navigation is to ensure that

search engines that can reach your site much as possible before jumping to the next page.

At least, every page of your site should have a link to the homepage. This is crucial.

In addition, links to each of the other main pages within the site to help the spider moving around more

efficiently.

If your main navigation is a set of buttons at the top of the page, as on this site, add some small text

links at the bottom of each page just to make it easier for search engines and visitors leaving your site.