Visitors key to their commercial websites include robots that crawl the internet and catalog content. Having the appropriate HTML source code, plus the right combination of text and graphic presentation, is a secret to success. Correct code may mean higher ratings robot, and the "look" is equally important. Once a new perspective is your website, you have 5 seconds to stay.

As the owner of small business web site, you may be asked, "Why do not you get any results?". Did you know that web pages can be loaded and displayed correctly with the correct HTML or unused? A browser can ignore their mistakes, and show what they think you meant, and can look great. Web Robots can not be so forgiving.

The following is a list of eight basic elements of a good search engine placement to be considered in its design and website promotion. For more details on the issues of code authority throughout the world, visit the World Wide Web Consortium to see the quality standards DOCTYPE and others.

1. DOCTYPE Declaration
2. Page Title
3. Proper HTML code
4. META Description
5. META Keywords
6. First paragraph of the home page
7. An additional page of only links
8. Backlinks (links to your pages)

These eight key elements are missing or poorly designed in 85% of all websites. Some search engines can only show the other 15% on their boards. In other words, only 15% of the 6 billion web pages online are increasing in some search engines. Worse, errors that may result in the black list page, and search engine crawlers on the web can not return to see if it is correct. This could explain why "there is nothing hits".

Websites can be simple and professional without using fancy software to create your pages. Veteran programmers code hands and many create the HTML in the Notepad. Web authors who choose to use the flash, frames, or the latest software may be losing an important part of new visitors (customers), and the visitor may lack the technology or the latest version browsers. Turning off and leave without giving your site a fair view, it could mean the loss of benefits.

Most designers use prepackaged software for creating web pages. If the software leave any of the key, the code is hidden, and you never know if your site has been optimized for search engines. The designer can not know, or care, about these items, provided that the page looks attractive. Note: Search engine algorithms vary by company, so some items as "an additional page of links" may not be as important today with search robots. Backlinks relate to marketing your site and get other sites to link to yours.

Finally, business visitors want information. Do not visit your home page to be entertained. Most have a need (the problem) and want a quick answer (solution), so the designs must be created to minimize the use of music or video unless that is your core business. Anything that detracts from a positive first impression can violate my "Five Second Rule".