When it comes to search engine rankings, many people ask questions like: How many keywords should I put in my anchor text? What is the density of keywords that should be on the page? Should I use a short text or long copy should I use? ¿I can use flash or not? How many keywords should I put on my "alternative"? Etc. ..
A general statement to answer the above questions is that the "magic numbers do not exist." The most important thing you can be understood as an expert in search engine optimization is that the change of algorithms. Just when you think you understand what will make the number one key phrase in a search engine, something that could easily change, and you might have to spend months or even years trying to understand the new algorithm.
It is better not try to reverse engineer the algorithm, much easier to do instead of ... see their main competitors. All you need do is understand what elements your competitors are using to rank them in the top positions.
The main elements for better search engine ranking are:
- Number, quality and relevance of inbound links pointing to your site
- Fresh, relevant content and quality (must be added frequently)
- Keyword Density of your home page or any page to top
LINKS, LINKS, LINKS
The first thing to observe from the sites of its competitors is its inbound links. This means that the number of sites that have a link pointing to your website. Can be measured easily by going to Google and type: "link: / /
www.yourcompetitorssite.com". However, Google is not only because it does not show all the real links pointing to a site. Yahoo and MSN tend to show more links to any particular website.
Part of the observation must be not only what the links say, but the links of origin. Think about what the category is that the links are. If you start to see a recurring pattern, you should start actively seeking links from that category.
Some vendors use special software for robotic content creation. They generate thousands of pages with links pointing to their sites. This practice can be very dangerous, because Google will penalize natural violations linking or its terms of service. And what happens is that the links do not look natural. One day, a site can have more than 50 links and the next day has 2,000 links, which all say the same and come from the same IP address.
If you understand how to observe, this will never happen. You will learn to look at your competitors and see how they are linked. Then, just do what they do.
Fresh content and quality
The second thing to note is the amount of new content the best sites have. Search engines love relevant quality content is added and updated frequently. Probably you will find the best sites in place have many articles and quality content, and is continually adding new content to their sites.
People who surf the web are usually searching for information, so that the content is the "fuel" of internet traffic. If you want to attract many potential customers to your site, then you need to make sure you provide enough content that is relevant to their interests. Frequently updated with more quality content to keep visitors returning to your website again and again.
Keyword Density
The third thing to note is the keyword density of your competitors. How many times should you repeat your main keywords? What part of the website that your main keywords are mentioned? Again, there is no magic number, it is observed and measured against the major web sites in your market. But what measure?
- Meta tags
- Alt tags
- Titles
- The names of the images on the page
- The heading tags h1, h2, h3 ...
- The frequency and position of keywords in the body text
Each of these elements must be measured independently. There are tools to run keyword density against your competitors. If you are running against the 3 or 5 sites, you can begin to understand the secrets of the first places.
Again, your keyword density must be natural, otherwise it may fail to global optimization. This is when you use keywords too often or too little. If they are not natural, its classification will suffer as a result.
So what can we learn here? Basically the key to high rankings in search engines is to understand what the top 5 websites in place are doing and apply this to optimize your own website.
What to do now? Get out there and start getting inbound links to your site. Add quality content to your site every day. And make sure to optimize your on-site, such as keyword density is similar to that of their competitors. Continue doing this every day and you will be a top ranking in search engines before you know it.
May 17, 2011, 04:44:08 AM