PR is a measure of "important" is a page (according to Google). For the purposes of this article, I'll just talk about public relations in the context SEO - what it means and how to use it.
First things first: PR is not the cause or the result of high rankings.
PR depends mainly on two things: inbound links and traffic. Some SEO make the mistake of assuming a high ranking comes as a result of the high band, when in fact high PR is a natural result of a high ranking.
Best SEO higher score = more traffic = more PR
However, the concept behind Google's PR is crucial when working with external links (ie input) and internal links (ie the structure of the website). Each link from A to B is considered a "vote of confidence / credibility" from A to B. We may use public relations as a physical measure of how this credibility travels from one URL to another.
The role of SEO in this case is ...
Outside facilities: to maximize the incoming PR increasing the number of incoming links and quality inbound links.
On site: to leverage PR input, so that none of this is lost (in broken links) and most of it is channeled to the most important pages of the website (ie: web page, category pages principal)
In short, PR is not a factor in SEO is not a direct result of the SEO. However, the characteristics of a high PR site are very similar to those of a high ranking website. And because of that, the concept of public relations can be used to ...
properly apply the techniques of linkage
measure the effectiveness of these techniques
August 28, 2010, 01:53:06 AM