Have you heard stories about the legendary online entrepreneurs who hit it big after getting a # 1 spot in several popular search engines? Probably wondered what it would take for you to achieve that elusive # 1 in the search results pages (SERPs). Search Engine Optimization (SEO) plays a vital role in ensuring that your company gets the best possible search engine ranking, which can lead to greater sales for your online business.
What is Search Engine Optimization (SEO)?
Search engine optimization is the process of modifying the web page content and meta-information to improve ranking in search engines page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta tags) and the internal (links between pages on the same site) and external (links between pages at different sites) link structure of a website.
Impact of high-ranking search engine sales
Internet market research estimates that between 70% and 90% of online shoppers use search engines to find a product or service. We will examine the factors affecting sales to verify the effectiveness of search engine optimization can increase your income.
Three parameters are necessary to predict online sales: the average ticket, conversion rate and the amount of traffic the website:
* The average purchase amount is the amount of money spent by a customer in a typical transaction. Computer and electronics stores have a high average ticket (hundreds or thousands of dollars), while bookstores have tickets average (tens of thousands of dollars).
* The web site traffic is measured by the number of site visitors, usually expressed as the number of page views per month.
* The conversion rate is the number of sales divided by the number of page views per month, expressed as a percentage.
Here is an example. The last bullet Widget (UTW) store has an average ticket of $ 25, a conversion rate of 2%, and gets 5,000 page views per month. Estimated monthly sales ($ 25 round 0.02 * average exchange rate expressed as a decimal * 5,000 page views per month) $ 2,500. Achieving a high search engine ranking, increase the number of page views, and therefore increase sales. In this example, if traffic is doubled to 10. 000 page views per month, monthly sales UTW should (approximately) double and ($ 5,000).
Note that the search range of high produce a measurable increase in traffic only if there is significant interest in the player market brown and your site is listed in the first thirty search results.
However, search engine optimization is not going to produce measurable results if there is very little demand for widgets mole. Ranked # 1 in the results pages of search engine is not particularly impressive, if only two people looking for "widgets mole each month. Role of keywords in the search engine optimization
Keywords are words or phrases that users provide to search engines to locate information. Search engines review the content of the page to determine if a specific page is relevant to a search word or phrase in particular. Therefore, the effective keyword selection is one of the cornerstones of search engine optimization.
Each keyword is characterized by supply (number of pages of search engine results) and demand (number of searches). The easiest way to improve search range is the selection of keywords that have favorable characteristics of supply and demand, ie with a relatively high demand and relatively low supply. It is much more difficult to improve search engine position of a page as a source of high competitive keyword.
Good keywords must be relevant to its product line and business line. A rank # 1 for "widgets armada" is useless if you sell widgets mole alone. A potential client can find the page, they soon discover they do not sell any widgets Navy, and immediately go elsewhere. Indeed, the conversion rate irrelevant search results engine is very close to zero.
Using keywords effectively
The choice of a set of target keywords is the first step in search engine optimization. The second step is its use in the body, title, headers, and meta-tags on a page.
Include your target keywords in the text of the page. Do not overdo it, though --- the keywords should fit seamlessly into the surrounding text. Search engines use various techniques to detect excessive keyword density, or too many keywords stuffed support text very little, and reduce the level accordingly. One page has too many keywords if they interfere with the general flow of text on a page and appear to be manifestly out of place
The title tag should contain information describing the page. Unless you operate a multinational conglomerate is already a household name, the name of your company is not a descriptive title. Most search engines use the title tag as the first line of your ad on search results pages. They strive to make your title tag say "click me" to a potential customer. "Superior Widgets mole - 50% off every day is a good page title, while" Ultimate Players Taupe, Inc. " it is not.
Incorporate keywords in page headings and sections highlighted (bold text or large). Although search engines are descriptive emphasis meta-tags, key words included in them, however. The description meta-tags must have an accurate description of your site, keywords and meta tags that contain a set of keywords (separated by commas) that the list of key concepts mentioned in the page.
Understanding the basics of search engine optimization is an important first step in creating an optimized, well positioned website.
October 21, 2011, 10:19:36 AM