The basics of optimization
Many online sellers are frustrated with search engine algorithms change regularly. But there are basic principles have not changed over the years. Apply these tips to improve your rankings:
Tip 1-Do not rush to change the domain names. Google has an aging delay for any new domain can take up to a year for your keywords to start showing in searches.
Tip 2-Optimizing your site for your target audience, not search engines. Always think about what impression your site gives to users, you create a better site engines will like.
3-Do Council keyword search widely. Everything else revolves around the keyword phrases you choose, so it is important to choose the best.
http://WordTracker.com and
http://KeywordDiscovery. com two databases that show what people are looking for words and words suggest that you can use.
4-Design Council and categorize your site architecture and navigation based on your keyword research. Jill Whalen, founder of
http://www.highrankings.com, says: "Your site must be optimized for general phrases ... Your inner pages should be optimized for the most specific [them]." If possible, use keyword phrases as the words in your navigation.
5-Program Council website to be "crawler" friendly. Search engines send "crawlers" to collect information on your site to understand how they rank.
• Create links with HTML, not javascript. Crawlers can not follow javascript and will not be able to read your information.
• Do not design your site in Flash there is nothing for crawlers to read. If they can not interpret the information, they can rank your site.
• Make sure your copy is HTML, not a text graphic. You can look back. But if you have a graphic text, all crawlers see is a blank page.
Tip 6 Label your internal text links and clickable image alt attributes in the descriptive as possible. Within the text links on your site, use the phrase that describes the page you're clicking to. For image links, be sure that phrases are contained in the code from the image.
Tip 7-Write compelling copy for the key pages on your site based on your chosen keyword phrases. Choose a keyword phrases that apply to the special page that you write and work those phrases into the copy.
Tip 8-Incorporate your keyword phrases on each page title tag unique. title tags are given significant weight in search engines. The title tag is the information in the search results is critical so that is attractive, not only full of keywords.
Council of 9 Make sure your site is link-worthy. Search engines judge a site's popularity by the number of links pointing to it. To ensure that people want to link to your site, you have to offer something to link a. Beyond its product or service, you need something that puts you at the top: an information service, superior presentation, or a variety.
Council 10-Not being married to a keyword or phrase. Optimize for all relevant phrases. Whalen says, "If you can top a good part of them, they will add a lot more than that a keyword phrase that you think is good money."
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May 17, 2011, 04:44:08 AM