If you have a website, you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. That's all that really matters. If you can not generate visitors to your site, there shall be no sale.
Usually, the owner or web page designer is the person designated to drive traffic to the site. The main ingredient in generating traffic is the search engine. Of coarse, you can use advertising, but it will cost. Using search engines to generate objective (interested in your product) traffic is the least expensive method known.
Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They place more importance on producing a "pretty" website. Not that this is bad, but it is really secondary to search engine placement. We hope the following list of common mistakes made by many website owners, will help generate more traffic to your site ... after all, that's not what you want.
1. Not using keywords effectively.
This is probably one of the most critical areas of site design. Choose the right keywords and potential customers find your site. Use the wrong ones and your site will see little or no traffic.
2. Repeating the same keywords.
When using the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site.
3. Robbing pages from other web sites.
How many times have you heard or read that "this is the Internet and is well" to steal icons and text of web pages for use on your site. Do not. One thing is to learn from others who have been there and a direct copy of their work. Search engines are very smart and usually detect page duplication. You can even keep increasingly listed for them.
4. Using keywords that are not related to your website.
Many web site owners unethical to try to increase search visibility by using keywords that have nothing to do with your website. They place unrelated keywords in a page (like "sex", the name of a known celebrity, the hot search topic of the day, etc) inside a meta tag on a page. The key word has nothing to do with the subject of the page. However, since the keyword is popular, they think this will increase your visibility. This technique is considered spam by search engines and may cause the page (or sometimes the whole site) to be removed from the list of search engines.
5. Keyword stuffing.
Something like keyword stacking mentioned above, this means to assign multiple keywords to the description of a graphic or layer that appears on your website using the "alt =" HTML parameter. If search engines find that this text does not really describe the graphic or layer will be considered spam.
6. Based on the hidden text.
You might be inclined to think that if you can not see, does not hurt. Mal .... Do not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers my set the keywords with the same color as the background of the website, thereby, making it invisible.
7. Based on the small text.
This is another version of this theme (based on hidden text). Do not try to hide your keywords or keyword phrases by making them smaller. Setting the size of the text the words so small they can barely see it does.
8. Assuming all search engines are the same.
Many people assume that each search engine plays by the same rules. This is not true. Each has its own rule base and is subject to change at any time they want. Make it a point to learn what each major search engine requires for high visibility.
9. Using free web hosting.
Do not use free web hosting if you are really serious about increasing site traffic via search engine visibility. Many times the search engines will eliminate content from these free hosts.
10. Forgetting to check for missing web page elements.
Be sure to check all pages of your website for completeness, like missing links, graphics, etc. There are web sites that will make you free.
This is just some of the methods and techniques you should avoid. Resist the temptation of these methods work for you. They will do more harm than good to your website.
Not only will you spend weeks of wasted effort, you can have your site banned from search engines forever. Invest a little time to learn the proper techniques for increasing search engine visibility and your network traffic will increase.
July 15, 2010, 01:49:29 AM