Online video publishing has indeed taken the Internet by storm in recent years, so that the use of video for marketing, promotion, press and PR online a true key strategic component and a key differentiator for business Internet marketers who want to communicate effectively about their product profile and benefits in the shortest possible time.
Internet is full of information and the average attention span of a network of users today is measured in seconds. When users search the web for information on a search engine, you get thousands of search results when they visit your website, which can only take a few seconds and few efforts to search through what you are selling or offering and decide whether its content, style, look and approach are a good choice for what they really were looking for. These first few seconds are crucial and if you can deliver clear messages aimed at providing a quick and very visual to get their attention and arouse further interest, which has made bingo.
Does this mean you only have to put it simply up to 10 minutes video tutorial on your website or simply by closing some video content on your web pages, just going to sell more products or services? If this is your way of marketing with video on the web and hope to get high conversion rate of traffic and sales, have more to obtain the disappointments, the good news.
To make your video to effectively market their products / services online and communicate your product / service features and key features within a very short amount of time a unique and memorable. Here are some rules of thumb to follow:
1. Get your video seen
If you want your video is your marketing tool effectively, you must be able to see that Internet users as possible. Therefore, not only hold down and video within its borders the site. Let your video content to be free and distributed to the exchange sites baseball video like YouTube and Google video, so that not only others can see and talk about it, but you can easily download, redistribute, if not even publish it directly to their own sites.
2. Smaller and faster file loading
Statistics show that average Internet users spend their time waiting for a page load is about 7 seconds. Websites with more than 7 seconds to load, usually visitors are about to click away and visit another site. Therefore, make sure that your video file is small enough, ideally less than 1 megabyte and near real-time load to maintain the interest of visitors. AVI is the most common video format, the file size can be 10 megabytes for a short 2-3 minute video, so if you share your video in this format, it is likely to "click" that visitors due to long loading time of your video file. Therefore, you should get a video format conversion tool to convert video to an Internet friendly format and SWF format.
3. Let them know that there is a video, a short video
If Web users do not know that this is a video, they will not click and play, so will watch the video. Therefore, you must let Internet users know that the "box" is a video, the best way is to make it look like a video / VCR, and to have a play and stop button on the web users can click to see the video and stop whenever you want to stop.
Let web users know this is also a short video. Nobody wants to sit through a 30-minute presentation on the history of your company, focuses on your products / services and deliver their messages better than 2 minutes.
November 18, 2009, 02:46:17 AM