Have you experienced the famine cycle of business lately? A client complained, "I get so frustrated from being overwhelmed with business one week and famished the next. The truth is that many business professionals experience the ebb and flow of business, when they start dating. Some never out of this daunting cycle. His business over time never stops learning to balance the ebb and flow of consistent marketing.
A mentor friend advised me, "To create daily sales, you must market daily." Here are five of the top ten things to include in your marketing plan. Include these, break the feast and famine cycle for good and start a constant impulse sales:
1. Put valuable free content on your website.
Try to educate your audience. Help them make more money, cut costs or solve their problems. Examples include: online assessments, how to tips, short reports, resource lists, how-to tutorials, dictionary of terms in the field, etc.
2. Create systematic ways to drive traffic to your website.
Setup a marketing system that will attract visitors to your website. Write articles that create a link to your site. Develop a newsletter to keep in regular contact with your prospects and customers. They provide free information to educate, attract and motivate your audience. Include your website URL with a special offer to attract visitors systematically.
3. Automate keeping in touch with prospects and customers. Put a subscription form on your website.
Make a special offer or gift to attract potential customers to register. After building a prospect list, you must follow up with them on a regular basis to build credibility and relationship. You could create a message and put it in an automatic response. Send a message per week with an offer of something valuable that will cost your audience little or nothing.
4. Expand your marketing materials.
If you create a short report that your target audience value (for example, "how to find the treasure hidden in their client files"), do not stop there. Upgrading to a different environment and / or market. You could create a tele-seminar, short articles. Or use the information to re-purpose for a different market: coaches, consultants, doctors.
5. Make marketing a habit. Marketing must become a habit, not an interruption.
Make a calendar that specifies the marketing activities you will do, at what frequency and the deadline. Thus, marketing becomes a part of your regular routine and not an interruption of real work. Schedule all your marketing activities including: writing articles, advertising deadlines, traffic building, referral systems, speeches, tele-seminars, etc.
So how do your rate plan on a scale of 1-10? Experienced business owners most likely already have their plan in motion.
Still, no matter what their experience level, you can balance your business profit cycles including: valuable content on your site, in a systematic way to drive traffic, automatically keeping in touch with prospects and clients, expanding marketing collateral, habitual marketing, a good referral system, automated billing system, templates business best practices and marketing materials, soliciting previous customers and outsourcing your marketing services.
Sound overwhelming? Do not worry. Even after 2 or 3 of these tasks will help stabilize your sales flow. Start now. Try these tips one by one and break the cycle of feasts and famine forever. Give your sales by increasing sales with marketing life consistent. Go ahead. Market daily and prosper daily.
March 30, 2011, 05:44:31 AM