1. Use a hand-written letter on your ad copy instead of text. Write the ad on a piece of paper, scan and post the announcement on his website. Adding a personal touch always increase your sales.

2. Publish a list of famous and respected customers who have bought from you in your copy. People will think that if these people have bought from you, you should also trust your business and buy their products. Make sure you get their permission first

3. Show before and after photos of your products on your web page copy. Show the image problem and then to the side, show the image of the resolution of problems using your product.

4. Include an article or review that has been written about you or your company with your ad copy. This will show people that your business is respected and will increase your credibility.

5. When you offer free bonuses in the ad copy, also list the dollar value beside each bonus. People feel they are doing good business, while increasing the value of your product.

6. Hire a famous person to endorse your product or service. Make sure the person is well known for its target audience. Include their picture and statements on the ad text.

7. Include your own image in the ad text. This will show people that you are not hiding behind your ad copy and will increase your confidence. Also, include your contact information below the picture and a brief description or an appointment.

8. Tell your potential customers on your ad copy that will donate a percentage of your purchase price to specific charity. This will show you really care about people. You can only buy your product to donate to the charity.

9. Ask your potential customers plenty of yes and no questions in the ad text. The questions should remind them of their problem and make them think about what will happen if you do not buy your product.

10. Tell your potential customers will receive a free prize if they find the five words in your ad copy that are misspelled or backwards. The longer you can keep someone reading your copy the greater chance of buying them.